How to stop data brokers from selling your personal information?
Recently we surveyed 500 people about digital privacy and what they know about companies that collect and trade their personal information. Companies commonly known as “data brokers.”
Here’s a quick summary of the results:
- 43.9% of the surveyed people knew what data brokers are
- Out of those who knew what data brokers are, 95% were concerned about associated risks
- 43.9% were worried that they might get breached and collected data will leak
- 26.2% were concerned that this data might be used against them
- 24.9% didn’t want their personal information used by advertisers
- But despite concerns, only 19.7% said they tried to contact such companies to remove their personal data